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ageing workforce

the population of the Baltic Sea Region will rapidly become older and the age groups above 55 will experience large growth rates in the near future.

educated, motivated

a pool of older professionals who are healthier than ever, well-educated and motivated can be mobilised to counteract the negative effects of demographic change.

prime of life

more and more "Best Agers" are willing to value their energy and turn it into productive work.

new opportunities

several opportunities - work longer, be mentors for students, start own business and assist SMEs as experts - stand open for Best Agers.

realise potential

"When I work, I can make a difference for other people and reach some goals that are waiting in the future."

founding business

"I have just started - I don't want to think of the end yet."